Diagnostics

Entitled users

2mPartner bundles plus direct checkout

Ever opened the app

1.3m62.8% of entitled — the activation gap's other half

Watching past 5 minutes

806.4k39.5%

End-to-end conversion

25.1%Entitlement through to a return visit within 7 days

The funnel, with an owner per stage

01
Entitlement granted
Partner bundle activated; AWG grants the user access
2,041,400100.0%
02
First app open
User installs and opens Sony One at least once
1,282,10062.8%
62.8%
−759,300·Never installed — no partner-side prompt after bundle activation81% of losses · Firebase · AWG
03
Auth success
User completes sign-in and reaches an authenticated session
1,211,60059.4%
94.5%
−70,500·Partner SSO handshake timeout on first attempt54% of losses · Firebase Auth
04
Browse
User reaches the catalogue and scrolls at least one rail
1,186,90058.1%
98.0%
−24,700·Home rails fail to populate — catalogue API 5xx47% of losses · Firebase · CloudWatch
05
Play attempt
User presses play on a title
964,30047.2%
81.2%
−222,600·Browsed without selecting — no evidence of a technical failure88% of losses · Firebase
06
Play start
First frame renders
941,10046.1%
97.6%
−23,200·PLR-2004 manifest parse failure, concentrated on Android 1461% of losses · NPAW
PartialTizen and tvOS attempts absent from the NPAW feed
07
Watch ≥ 5 min
User stays with the stream past five minutes
806,40039.5%
85.7%
−134,700·Abandoned during rebuffering — median 3 stalls before exit58% of losses · NPAW
PartialTizen and tvOS attempts absent from the NPAW feed
08
Return within 7 days
User opens the app again inside a week
512,90025.1%
63.6%
−293,500·First session contained a rebuffer event or a crash44% of losses · NPAW · Firebase · Redshift

Platform	Activation	Play success	Watched 5m	Returned 7d
Android	64.2%	96.4%	84.1%	62.8%
iOS	68.9%	98.7%	88.6%	68.1%
Web	51.4%	98.1%	79.3%	54.2%
Android TV	58.6%	94.8%	81.7%	59.4%
tvOS	61.1%	97.9%	86.2%	64.9%
Tizen	47.8%	93.1%	76.4%	49.6%