Diagnostics
Entitled users
602.7kPartner bundles plus direct checkout
Ever opened the app
300.1k49.8% of entitled — the activation gap's other half
Watching past 5 minutes
157.5k26.1%
End-to-end conversion
13.3%Entitlement through to a return visit within 7 days
The funnel, with an owner per stage
- 01
Entitlement granted
Partner bundle activated; AWG grants the user access602,722100.0% - 02
First app open
User installs and opens Sony One at least once300,07749.8%49.8%−302,645·Never installed — no partner-side prompt after bundle activation81% of losses · Firebase · AWG - 03
Auth success
User completes sign-in and reaches an authenticated session277,80246.1%92.6%−22,275·Partner SSO handshake timeout on first attempt54% of losses · Firebase Auth - 04
Browse
User reaches the catalogue and scrolls at least one rail270,15744.8%97.2%−7,645·Home rails fail to populate — catalogue API 5xx47% of losses · Firebase · CloudWatch - 05
Play attempt
User presses play on a title201,75633.5%74.7%−68,401·Browsed without selecting — no evidence of a technical failure88% of losses · Firebase - 06
Play start
First frame renders195,20332.4%96.8%−6,553·PLR-2004 manifest parse failure, concentrated on Android 1461% of losses · NPAWPartialTizen and tvOS attempts absent from the NPAW feed
- 07
Watch ≥ 5 min
User stays with the stream past five minutes157,48426.1%80.7%−37,719·Abandoned during rebuffering — median 3 stalls before exit58% of losses · NPAWPartialTizen and tvOS attempts absent from the NPAW feed
- 08
Return within 7 days
User opens the app again inside a week80,10413.3%50.9%−77,380·First session contained a rebuffer event or a crash44% of losses · NPAW · Firebase · Redshift
Conversion by platform
| Platform | Activation | Play success | Watched 5m | Returned 7d |
|---|---|---|---|---|
| Android | 51.7% | 95.1% | 78.5% | 49.8% |
| iOS | 58.0% | 98.2% | 84.6% | 56.9% |
| Web | 34.4% | 97.4% | 72.1% | 38.2% |
| Android TV | 44.1% | 93.0% | 75.3% | 45.2% |
| tvOS | 47.5% | 97.2% | 81.4% | 52.6% |
| Tizen | 29.5% | 90.7% | 68.1% | 32.0% |