Diagnostics
Entitled users
87.2kPartner bundles plus direct checkout
Ever opened the app
52k59.7% of entitled — the activation gap's other half
Watching past 5 minutes
31.4k35.9%
End-to-end conversion
21.8%Entitlement through to a return visit within 7 days
The funnel, with an owner per stage
- 01
Entitlement granted
Partner bundle activated; AWG grants the user access87,238100.0% - 02
First app open
User installs and opens Sony One at least once52,03959.7%59.7%−35,199·Never installed — no partner-side prompt after bundle activation81% of losses · Firebase · AWG - 03
Auth success
User completes sign-in and reaches an authenticated session48,93556.1%94.0%−3,104·Partner SSO handshake timeout on first attempt54% of losses · Firebase Auth - 04
Browse
User reaches the catalogue and scrolls at least one rail47,85354.9%97.8%−1,082·Home rails fail to populate — catalogue API 5xx47% of losses · Firebase · CloudWatch - 05
Play attempt
User presses play on a title38,11843.7%79.7%−9,735·Browsed without selecting — no evidence of a technical failure88% of losses · Firebase - 06
Play start
First frame renders37,12342.6%97.4%−995·PLR-2004 manifest parse failure, concentrated on Android 1461% of losses · NPAWPartialTizen and tvOS attempts absent from the NPAW feed
- 07
Watch ≥ 5 min
User stays with the stream past five minutes31,35935.9%84.5%−5,764·Abandoned during rebuffering — median 3 stalls before exit58% of losses · NPAWPartialTizen and tvOS attempts absent from the NPAW feed
- 08
Return within 7 days
User opens the app again inside a week18,97821.8%60.5%−12,381·First session contained a rebuffer event or a crash44% of losses · NPAW · Firebase · Redshift
Conversion by platform
| Platform | Activation | Play success | Watched 5m | Returned 7d |
|---|---|---|---|---|
| Android | 61.2% | 96.1% | 82.8% | 59.6% |
| iOS | 66.3% | 98.6% | 87.6% | 65.4% |
| Web | 47.3% | 97.9% | 77.5% | 50.3% |
| Android TV | 55.1% | 94.4% | 80.1% | 56.0% |
| tvOS | 57.8% | 97.7% | 85.0% | 61.9% |
| Tizen | 43.4% | 92.5% | 74.4% | 45.3% |