Diagnostics
Entitled users
223.2kPartner bundles plus direct checkout
Ever opened the app
136.1k61.0% of entitled — the activation gap's other half
Watching past 5 minutes
83.5k37.4%
End-to-end conversion
23.1%Entitlement through to a return visit within 7 days
The funnel, with an owner per stage
- 01
Entitlement granted
Partner bundle activated; AWG grants the user access223,191100.0% - 02
First app open
User installs and opens Sony One at least once136,08861.0%61.0%−87,103·Never installed — no partner-side prompt after bundle activation81% of losses · Firebase · AWG - 03
Auth success
User completes sign-in and reaches an authenticated session128,23757.5%94.2%−7,851·Partner SSO handshake timeout on first attempt54% of losses · Firebase Auth - 04
Browse
User reaches the catalogue and scrolls at least one rail125,49456.2%97.9%−2,743·Home rails fail to populate — catalogue API 5xx47% of losses · Firebase · CloudWatch - 05
Play attempt
User presses play on a title100,79945.2%80.3%−24,695·Browsed without selecting — no evidence of a technical failure88% of losses · Firebase - 06
Play start
First frame renders98,25544.0%97.5%−2,544·PLR-2004 manifest parse failure, concentrated on Android 1461% of losses · NPAWPartialTizen and tvOS attempts absent from the NPAW feed
- 07
Watch ≥ 5 min
User stays with the stream past five minutes83,49937.4%85.0%−14,756·Abandoned during rebuffering — median 3 stalls before exit58% of losses · NPAWPartialTizen and tvOS attempts absent from the NPAW feed
- 08
Return within 7 days
User opens the app again inside a week51,61223.1%61.8%−31,887·First session contained a rebuffer event or a crash44% of losses · NPAW · Firebase · Redshift
Conversion by platform
| Platform | Activation | Play success | Watched 5m | Returned 7d |
|---|---|---|---|---|
| Android | 62.4% | 96.2% | 83.3% | 61.0% |
| iOS | 67.4% | 98.6% | 88.0% | 66.5% |
| Web | 49.0% | 98.0% | 78.3% | 51.9% |
| Android TV | 56.6% | 94.5% | 80.8% | 57.4% |
| tvOS | 59.2% | 97.8% | 85.5% | 63.2% |
| Tizen | 45.2% | 92.8% | 75.2% | 47.1% |