Diagnostics
Entitled users
142.1kPartner bundles plus direct checkout
Ever opened the app
92.4k65.0% of entitled — the activation gap's other half
Watching past 5 minutes
59.9k42.2%
End-to-end conversion
27.7%Entitlement through to a return visit within 7 days
The funnel, with an owner per stage
- 01
Entitlement granted
Partner bundle activated; AWG grants the user access142,099100.0% - 02
First app open
User installs and opens Sony One at least once92,42465.0%65.0%−49,675·Never installed — no partner-side prompt after bundle activation81% of losses · Firebase · AWG - 03
Auth success
User completes sign-in and reaches an authenticated session87,64861.7%94.8%−4,776·Partner SSO handshake timeout on first attempt54% of losses · Firebase Auth - 04
Browse
User reaches the catalogue and scrolls at least one rail85,96960.5%98.1%−1,679·Home rails fail to populate — catalogue API 5xx47% of losses · Firebase · CloudWatch - 05
Play attempt
User presses play on a title70,81549.8%82.4%−15,154·Browsed without selecting — no evidence of a technical failure88% of losses · Firebase - 06
Play start
First frame renders69,21448.7%97.7%−1,601·PLR-2004 manifest parse failure, concentrated on Android 1461% of losses · NPAWPartialTizen and tvOS attempts absent from the NPAW feed
- 07
Watch ≥ 5 min
User stays with the stream past five minutes59,90342.2%86.5%−9,311·Abandoned during rebuffering — median 3 stalls before exit58% of losses · NPAWPartialTizen and tvOS attempts absent from the NPAW feed
- 08
Return within 7 days
User opens the app again inside a week39,41227.7%65.8%−20,491·First session contained a rebuffer event or a crash44% of losses · NPAW · Firebase · Redshift
Conversion by platform
| Platform | Activation | Play success | Watched 5m | Returned 7d |
|---|---|---|---|---|
| Android | 66.4% | 96.6% | 85.1% | 65.0% |
| iOS | 70.8% | 98.8% | 89.3% | 70.0% |
| Web | 54.3% | 98.2% | 80.5% | 57.0% |
| Android TV | 61.1% | 95.1% | 82.8% | 61.8% |
| tvOS | 63.4% | 98.0% | 87.0% | 67.0% |
| Tizen | 50.9% | 93.5% | 77.8% | 52.6% |