Diagnostics
Entitled users
198.8kPartner bundles plus direct checkout
Ever opened the app
115.9k58.3% of entitled — the activation gap's other half
Watching past 5 minutes
68.6k34.5%
End-to-end conversion
20.4%Entitlement through to a return visit within 7 days
The funnel, with an owner per stage
- 01
Entitlement granted
Partner bundle activated; AWG grants the user access198,759100.0% - 02
First app open
User installs and opens Sony One at least once115,93658.3%58.3%−82,823·Never installed — no partner-side prompt after bundle activation81% of losses · Firebase · AWG - 03
Auth success
User completes sign-in and reaches an authenticated session108,79454.7%93.8%−7,142·Partner SSO handshake timeout on first attempt54% of losses · Firebase Auth - 04
Browse
User reaches the catalogue and scrolls at least one rail106,30953.5%97.7%−2,485·Home rails fail to populate — catalogue API 5xx47% of losses · Firebase · CloudWatch - 05
Play attempt
User presses play on a title83,97242.2%79.0%−22,337·Browsed without selecting — no evidence of a technical failure88% of losses · Firebase - 06
Play start
First frame renders81,70941.1%97.3%−2,263·PLR-2004 manifest parse failure, concentrated on Android 1461% of losses · NPAWPartialTizen and tvOS attempts absent from the NPAW feed
- 07
Watch ≥ 5 min
User stays with the stream past five minutes68,60734.5%84.0%−13,102·Abandoned during rebuffering — median 3 stalls before exit58% of losses · NPAWPartialTizen and tvOS attempts absent from the NPAW feed
- 08
Return within 7 days
User opens the app again inside a week40,63220.4%59.2%−27,975·First session contained a rebuffer event or a crash44% of losses · NPAW · Firebase · Redshift
Conversion by platform
| Platform | Activation | Play success | Watched 5m | Returned 7d |
|---|---|---|---|---|
| Android | 59.9% | 96.0% | 82.2% | 58.3% |
| iOS | 65.2% | 98.5% | 87.2% | 64.3% |
| Web | 45.6% | 97.9% | 76.8% | 48.7% |
| Android TV | 53.6% | 94.2% | 79.5% | 54.5% |
| tvOS | 56.4% | 97.6% | 84.5% | 60.7% |
| Tizen | 41.5% | 92.3% | 73.6% | 43.5% |