Diagnostics
Entitled users
392.4kPartner bundles plus direct checkout
Ever opened the app
244.5k62.3% of entitled — the activation gap's other half
Watching past 5 minutes
152.7k38.9%
End-to-end conversion
24.6%Entitlement through to a return visit within 7 days
The funnel, with an owner per stage
- 01
Entitlement granted
Partner bundle activated; AWG grants the user access392,421100.0% - 02
First app open
User installs and opens Sony One at least once244,46362.3%62.3%−147,958·Never installed — no partner-side prompt after bundle activation81% of losses · Firebase · AWG - 03
Auth success
User completes sign-in and reaches an authenticated session230,83758.8%94.4%−13,626·Partner SSO handshake timeout on first attempt54% of losses · Firebase Auth - 04
Browse
User reaches the catalogue and scrolls at least one rail226,06857.6%97.9%−4,769·Home rails fail to populate — catalogue API 5xx47% of losses · Firebase · CloudWatch - 05
Play attempt
User presses play on a title183,09046.7%81.0%−42,978·Browsed without selecting — no evidence of a technical failure88% of losses · Firebase - 06
Play start
First frame renders178,62445.5%97.6%−4,466·PLR-2004 manifest parse failure, concentrated on Android 1461% of losses · NPAWPartialTizen and tvOS attempts absent from the NPAW feed
- 07
Watch ≥ 5 min
User stays with the stream past five minutes152,70738.9%85.5%−25,917·Abandoned during rebuffering — median 3 stalls before exit58% of losses · NPAWPartialTizen and tvOS attempts absent from the NPAW feed
- 08
Return within 7 days
User opens the app again inside a week96,36724.6%63.1%−56,340·First session contained a rebuffer event or a crash44% of losses · NPAW · Firebase · Redshift
Conversion by platform
| Platform | Activation | Play success | Watched 5m | Returned 7d |
|---|---|---|---|---|
| Android | 63.7% | 96.4% | 83.9% | 62.3% |
| iOS | 68.5% | 98.7% | 88.4% | 67.7% |
| Web | 50.7% | 98.1% | 79.0% | 53.6% |
| Android TV | 58.0% | 94.7% | 81.4% | 58.8% |
| tvOS | 60.6% | 97.9% | 86.0% | 64.4% |
| Tizen | 47.1% | 93.0% | 76.1% | 48.9% |