Diagnostics
Entitled users
256.9kPartner bundles plus direct checkout
Ever opened the app
165k64.2% of entitled — the activation gap's other half
Watching past 5 minutes
105.8k41.2%
End-to-end conversion
26.8%Entitlement through to a return visit within 7 days
The funnel, with an owner per stage
- 01
Entitlement granted
Partner bundle activated; AWG grants the user access256,918100.0% - 02
First app open
User installs and opens Sony One at least once165,01664.2%64.2%−91,902·Never installed — no partner-side prompt after bundle activation81% of losses · Firebase · AWG - 03
Auth success
User completes sign-in and reaches an authenticated session156,29060.8%94.7%−8,726·Partner SSO handshake timeout on first attempt54% of losses · Firebase Auth - 04
Browse
User reaches the catalogue and scrolls at least one rail153,22559.6%98.0%−3,065·Home rails fail to populate — catalogue API 5xx47% of losses · Firebase · CloudWatch - 05
Play attempt
User presses play on a title125,58848.9%82.0%−27,637·Browsed without selecting — no evidence of a technical failure88% of losses · Firebase - 06
Play start
First frame renders122,68247.8%97.7%−2,906·PLR-2004 manifest parse failure, concentrated on Android 1461% of losses · NPAWPartialTizen and tvOS attempts absent from the NPAW feed
- 07
Watch ≥ 5 min
User stays with the stream past five minutes105,79541.2%86.2%−16,887·Abandoned during rebuffering — median 3 stalls before exit58% of losses · NPAWPartialTizen and tvOS attempts absent from the NPAW feed
- 08
Return within 7 days
User opens the app again inside a week68,76426.8%65.0%−37,031·First session contained a rebuffer event or a crash44% of losses · NPAW · Firebase · Redshift
Conversion by platform
| Platform | Activation | Play success | Watched 5m | Returned 7d |
|---|---|---|---|---|
| Android | 65.6% | 96.5% | 84.7% | 64.2% |
| iOS | 70.1% | 98.7% | 89.0% | 69.3% |
| Web | 53.3% | 98.2% | 80.1% | 56.0% |
| Android TV | 60.2% | 95.0% | 82.4% | 61.0% |
| tvOS | 62.6% | 98.0% | 86.7% | 66.2% |
| Tizen | 49.8% | 93.4% | 77.3% | 51.5% |