Diagnostics
Entitled users
138.1kPartner bundles plus direct checkout
Ever opened the app
90.4k65.4% of entitled — the activation gap's other half
Watching past 5 minutes
58.9k42.7%
End-to-end conversion
28.2%Entitlement through to a return visit within 7 days
The funnel, with an owner per stage
- 01
Entitlement granted
Partner bundle activated; AWG grants the user access138,052100.0% - 02
First app open
User installs and opens Sony One at least once90,35465.4%65.4%−47,698·Never installed — no partner-side prompt after bundle activation81% of losses · Firebase · AWG - 03
Auth success
User completes sign-in and reaches an authenticated session85,73962.1%94.9%−4,615·Partner SSO handshake timeout on first attempt54% of losses · Firebase Auth - 04
Browse
User reaches the catalogue and scrolls at least one rail84,11560.9%98.1%−1,624·Home rails fail to populate — catalogue API 5xx47% of losses · Firebase · CloudWatch - 05
Play attempt
User presses play on a title69,46150.3%82.6%−14,654·Browsed without selecting — no evidence of a technical failure88% of losses · Firebase - 06
Play start
First frame renders67,90949.2%97.8%−1,552·PLR-2004 manifest parse failure, concentrated on Android 1461% of losses · NPAWPartialTizen and tvOS attempts absent from the NPAW feed
- 07
Watch ≥ 5 min
User stays with the stream past five minutes58,88042.7%86.7%−9,029·Abandoned during rebuffering — median 3 stalls before exit58% of losses · NPAWPartialTizen and tvOS attempts absent from the NPAW feed
- 08
Return within 7 days
User opens the app again inside a week38,97328.2%66.2%−19,907·First session contained a rebuffer event or a crash44% of losses · NPAW · Firebase · Redshift
Conversion by platform
| Platform | Activation | Play success | Watched 5m | Returned 7d |
|---|---|---|---|---|
| Android | 66.7% | 96.7% | 85.2% | 65.4% |
| iOS | 71.1% | 98.8% | 89.4% | 70.4% |
| Web | 54.9% | 98.2% | 80.8% | 57.5% |
| Android TV | 61.5% | 95.2% | 83.0% | 62.3% |
| tvOS | 63.9% | 98.0% | 87.2% | 67.4% |
| Tizen | 51.5% | 93.6% | 78.1% | 53.2% |